In this post, I will give you an honest and in-depth review of Bet Hero, a new platform that promises to help you make $600-$3000 per month from value and arbitrage betting.
I have made consistent profit from online sports betting since September 2019, so I know these strategies work.
But is Bet Hero worth your money?
By the end of this review, you’ll know whether it is right for you.
What is Bet Hero?
Bet Hero helps you profit from online sports betting.
Their innovative software helps you exploit to positive value (+EV) and arbitrage bets.
NOTE: You cannot place bets directly with Bet Hero. It only shows you what bets to place and with which bookmakers.
Who is Bet Hero For?
Bet hero is a platform for people who want to leverage data, analytics and smart betting strategies to profit from online bookmakers.
Whilst you cannot place bets directly on Bet Hero, you must be over 18 to use the site.
If you want an online side hustle, you are interested in matched betting or arbitrage / value betting, and you’re over 18 – then Bet Hero might be for you.
What is a Value Bet?
A Value Bet is a wager that has a higher chance of winning than the odds suggest.
The bookmaker prices their odds based on implied probability – or what they believe the chance of the bet winning is (plus a profit margin).
It doesn’t reflect the true probability of the event occurring.
Sometimes you can identify value bets where the bookmaker has higher odds than the true probability, meaning your potential reward is much higher than your risk.
Value betting is not risk-free as your bet may still lose.
Over a large number of bets a positive expected value (+EV) will likely result in a profit.
Bet Hero’s software works out all of this automatically for you.
By using their tools you can easily find value bets where the bookmaker has been slow to update their odds – giving you an edge.
What is an Arbitrage Bet?
Arbitrage Betting (or ‘arbing’) is a strategy that involves finding disparities in the odds offered by two different bookmakers, and covering all outcomes to make a risk-free profit.
An arbitrage opportunity exists when a bookmaker has odds that are higher than the ‘fair odds’ (the odds other bookmakers are offering).
You can easily find arbitrage bets by using a tool such as Bet Hero.
There are hundreds of arbing opportunities each day, with margins typically between 5-10%.
This means if your stake is £100 you can expect to make £5 – £10 profit per bet.
If you have a decent bankroll and can place lots of bets, then arbing can be a very profitable strategy.
How Does Bet Hero Work?
Bet Hero combines smart betting strategies with millions of data points to give you an unfair advantage over the bookmakers.
It does this by:
- Aggregating data from over 230 bookmakers,
- Analysing the data to find value bets / arbitrage opportunities,
- Providing users with an interface to filter these results,
- Calculating the potential profit and stake(s),
- Linking to the bookmaker(s) to place the bet,
- Trackers to visualise your profit, and
- a discord community to alert you of profitable bets to place.
Their software is simple, clean and easy-to-use.
Let’s have a look at how it all works in more detail.
Creating Your Bet Hero Account.
Creating your Bet Hero is really quick and simple.
You only need a Google or Discord account to join.
This will fill in your name, email address and profile picture for you.
Setting Up Your Bet Hero Account.
Once you have signed up, it’s time to input your starting bankroll, preferred odds format and staking plan.
It’s best to keep the odds format as ‘decimal’.
The total bankroll is individual to you (based on how much money you have to bet with).
For your staking plan, Bet Hero uses something called the Kelly Criterion.
This works out how much of your total bankroll to bet based on the EV of the bet to maximise your long-term profit.
A ‘Full Kelly’ is the most aggressive staking strategy, whilst an ‘Eighth Kelly’ is the least aggressive.
What Bookmakers Does Bet Hero Cover?
Bet Hero covers over 230 bookmakers across 197 supported countries.
However, what bookmakers you can use depends on your country.
If you are in the UK, the software covers 48 bookmakers. This includes those owned by the same company (‘clones’) that use the same odds.
Betfair and Matchbook betting exchanges are also covered – giving you an easy way to lay (bet against) bets you have placed with bookmakers.
However, it’s worth noting that you may need to factor in exchange commissions when calculating your profit using these (especially if you are placing ‘back’ bets using these exchanges).
You can read more about exchange commission here. Most of the bets found by Bet Hero will be on bookmakers.
Finding Value Bets.
Bet Hero’s software aggregates data across hundreds of bookmakers to find +EV bets for you automatically (based on your filters and risk level).
It does this by finding bookmakers that are offering better value odds than the ‘fair odds’.
This is usually because the bookmaker has been slow to update their prices.
Bet Hero displays the value bets it has found in their software.
You can filter the results based on the odds, the bookmakers you want to use, and the sport.
The results are displayed in order of the EV – or how profitable they could be.
It also gives you the event, the bet to place, the odds, what bookmakers (‘books’) are offering this bet and the event start time.
If you click on an event, the software opens up a ‘bet details’ pop-up to give you more information.
This displays everything you need to place the bet.
It’s important to pay attention to:
- The expected value,
- The difference between the odds and the fair odds,
- The ‘winning probability’,
- And the recommended stake for you to bet (based on the Kelly Criterion).
For this example, a Brazilian Serie B match between Avai and Botafogo SP, the expected value is 11.01%.
Betfair are offering odds of 2.45 on there to be over 10.5 corners in the match, whilst the fair odds are only 2.207.
Bet Hero’s software then recommends the stake for you to bet based on your bankroll, the EV of the bet and your Kelly staking strategy.
In this case, the recommended stake for your bet is $38 and the winning probability is 45.31%.
With value betting, there are two outcomes:
If your bet wins, then your profit = stake x odds – stake (so $55.10 for this example).
If your bet loses, you lose the stake ($38).
Value betting is a profitable strategy over the long-term, and the easiest way to profit from them is by using Bet Hero’s software.
However, because you are not covering all outcomes your bet can still lose.
If you want to profit from every bet you place, then matched betting or arbitrage betting could be better for you.
Finding Arbitrage Bets.
Bet Hero’s arbitrage betting software finds arbitrage bets for you automatically, and displays all the information you need to profit.
The tool is layed out similarly to the value betting software, however this time you have to place bets on two bookmakers..
Arbitrage betting guarantees a profit by covering all possible outcomes.
Just like the value betting software, when clicking on an event it will open the bet details on the right hand side of the page.
For this example, there is an arb opportunity in the North American League Cup match between Pachuca and New York Red Bulls.
The bet size is set to $50 and we need to place two bets in order to cover all outcomes.
First we need to bet $16.58 on ‘Pachuca’ with Bet UK at odds of 3.36 for a $5.77 profit.
Note: When placing arbitrage bets with Bet Hero, you might see other bookmakers listed beneath. This is because they are part of the same company and share odds, meaning you can place the bet with any of those listed.
Next, we need to use Bet 365 to bet $33.36 on the ‘Draw or Away’ market at odds of 1.67 for a profit of $5.77.
By placing these two bets, whether Pachuca wins, loses or draws the match we have made an overall profit of $5.77.
Here’s a table breaking down why this is:
| Bet UK | Bet 365 | Outcome | |
| Pachuca Wins | + $39.13 | – $33.36 | + $5.77 |
| Pachuca Loses or Draws | – $16.58 | + $22.35 | + $5.77 |
If our bet on Pachuca wins, we make $39.13 (stake x odds – stake = profit) but lose our bet of $33.36 with Bet 365. This leaves $5.77 overall profit.
On the other hand, if Pacheco doesn’t win (i.e. they lose or draw) we lose our stake of $16.58 on Bet UK, but make $22.35 on Bet 365 (stake x odds – stake = profit). This also leaves us with $5.77 overall profit.
Essentially – one of our bets has to win, and the other loses. We then take away the stake from our losing bet from the overall profit we made from the winning one. What is left is the overall profit.
Important: It might be worthwhile adjusting your stakes to make them whole numbers. This is because staking a random amount (such as $16.58) might flag up as unusual to the bookmakers.
However, by doing this it will also adjust the profit we make.
For example, if we change the stake on Pachuca to $15 we will only profit $0.25 if they win, whilst we will make $8.45 from our $35 stake on Bet 365 if there is a draw or away win.
Overall, Bet Hero’s arbitrage betting software is really good.
If you want to lock-in a guaranteed profit from online betting, then their arbitrage betting software could be a game changer for you.
Bet Tracker.
Neatly integrated into Bet Hero’s software is a way to automatically track your bets.
You can do this simply by clicking ‘track’ whilst on the bet details page.
This will help you to graph your profit / loss over time, as well as helping you to keep track of your bankroll and what bets you have placed.
You can also create customisable reports covering certain date ranges, and the tracker displays things like your average profit (which is cool).
Also, after clicking on a bookmaker to place a bet, the bet info can be easily tracked by clicking ‘save’.
Being able to track your bets in such a visible and seamless way is a great feature.
Discord Community & Alerts.
Another important feature of Bet Hero is their Discord Community.
This is the best way to get real-time alerts of profitable bets to place, with 100+ daily updates to make sure you never miss an opportunity.
You can also connect with 2,500+ other members to share your insights and strategies.
Customer Support.
Bet Hero is based in Andorra.
You can contact them via email (info@betherosports.com) or their website.
They are also active on socials – Discord, X and Instagram.
I’ve found the best way to contact them is either through their Discord Community or via email.
There is currently no live chat available.
I’ve been in contact with Juan (Bet Hero’s founder) for a few months now, and he’s always friendly, open to feedback, and prompt to reply to any queries.
Can You Make Money With Bet Hero?
The short answer to this is : Yes, you CAN make money with Bet Hero.
However, the software only tells you what bets to place to make a profit. You make money when you withdraw your winnings from the bookmakers.
Their claims of how much money you can make are impressive:
- Their average member is earning $600-$3000 per month.
- 12% average profit per bet.
- And over 2,500 daily profitable bets.
However, there are lots of factors that determine how much you can make .
This includes: your starting bankroll, how many bookmakers you have available and your staking strategy.
Actually placing the bets is quick and easy.
However, if you want to maximise your profit it’s a good idea to devote an hour or so each day to keeping an eye on the software and Discord to get on the most profitable bets whilst they are available.
Your profit is also impacted by whether you want to focus on value betting or arbing.
Value betting offers the biggest profit but is high variance. Because your bets can lose you might make a loss for some bets and profit on others. It can also mean that, if you’re unlucky, you might go on a losing streak for weeks or months before recording a profit. However, because the bets you are placing are +EV you will profit in the long-term.
Arbitrage betting offers small; consistent profits. With arbing you are covering all outcomes meaning you can lock in small profits for each bet. This means you will make consistent profits over time. However, because the profit is smaller you will need to place lots of bets to make the $600-$3000 per month that Bet Hero promises from this strategy alone.
It’s likely that the most profitable members do both strategies to make this kind of monthly income.
Whilst I can’t guarantee how much you will make with Bet Hero, from my own experience and the testimonials of their users I think $600-$1000 per month or more is achievable for most users with a bankroll of $1000 or more.
